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Ghost Hunting 101 and Tours will take you on tours of haunted locations and teach you how to conduct paranormal investigations. Their experienced team is led by empath psychic medium Julie Speer, who has experienced the paranormal her entire life. The team provides equipment and refreshments for those who join them at historical locations. Investigations can be led independently or as a team for up to four hours.
Julie has been conducting investigations with local organizations for years. She wanted to branch out and build a platform for community interaction. Social media was an obvious next step, but a website would provide a place all her own.
Running multiple social media channels can be time-consuming and leave you over-encumbered with work. A website could unite those channels in a central location for her community to find what they seek. Want to see paranormal videos, hear electronic voice phenomena, share evidence, ask questions, or join an investigation? Visit the Ghost Hunting 101 and Tours website to find everything mentioned and more!
We began by reviewing assets, assumptions, and a wishlist from the team. The assets helped define Ghost Hunting 101 and Tours as a brand, which is the foundation for building everything after. Our assumptions of a ghost hunting and touring company led to designing a rough website wireframe with assumed needs and requirements. This initial design iteration let us fit items from the wishlist into usability testing, which gave us, and the client, an idea of what was realistic.
This website can be competitive in functionality and, in our opinion, surpass the competition in visual design. A one-stop location for paranormal footage, community, and scheduling is just what they needed to launch their company into 2023 and beyond. By integrating scheduling services into the website, visitors can join investigations without leaving the website to schedule through a third party. Fewer clicks and less loading screens mean more convenience for your clients and more conversions for you.
After months of work for our small team, we’ve accomplished a few things we can pass on to future clients with similar needs. Designing websites with custom functionality is a challenge we don’t take for granted. Every new website provides challenges and lessons that we grow from. Julie Speer and Ghost Hunting 101 and Tours has been a pleasure to work with, and we look forward to keeping their website hosted and secure.
Hufnagle Insurance Group (HIG) is an insurance agency that specializes in health, life, and medicare insurance in Ohio (OH). The group has insured clients from over 26 carriers and has served their community for years helping to protect their customer’s lives, homes, autos, and businesses. Owner Catherine “Cat” Hufnagle, often referred to in the local community as “The Risk Eliminator”, has built her brand around risk mitigation and emergency preparedness.
Cat began expanding her business' reach into digital channels with a planned website and started encountering some serious challenges and issues along the way. Their website was being built within a WordPress installation by a local company that had come highly recommended. None of their online efforts thus far had resulted in direct quote conversions.
As the work on building the new design and content was underway, the original domain expired and was purchased by someone else. After the new purchase the site had been replaced to provide viruses and other malicious content to visitors. Additionally, the new WordPress installation was compromised and had itself begun to serve malicious content even after moving to a new domain. These series of challenges had damaged the brand’s reputation and they didn’t know how to begin repairing their online presence.
Open forum interviews were used to capture and portray the voice and image of the Hufnagle Insurance Group (HIG). This process helps us to ask the right questions by collaboratively bringing in multiple voices and experiences.
As the design process can take some back and forth, this method helped us to get on the same page more quickly from design to development. Through research and interviews with Cat, we were able to bring her brand's voice to life through the website, illustrating their collective expertise to help bring peace of mind to the community they serve.
After partnering with PortoSpire for 2 years Hufnagle Insurance Group has observed a great increase of website visitor conversions and generated quotes for insurance coverage that can be directly attributed to the new site and online branding. After working through the discovery process to identify vision, themes, and target segmentation focus; the HIG brand now communicates a stronger cohesive story across all marketing channels. Cat mentioned that after working with some marketing assistance provided through State Auto she received the feedback that they all “Love the new brand story and ease of use with the new site”.
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