Blog

Hello entrepreneurs, small business owners, and those who have yet to begin building a brand. Everybody has a story that others can learn from. Here is a collection of stories that will motivate you to take that next step on your business journey.

Ghost Hunting 101 and Tours

About the Business

We take guests on tours of haunted locations and teach them how to conduct paranormal investigations. Led by empath psychic medium Julie Speer, who has experienced the paranormal her entire life, our team shares this passion with every guest. We provide equipment and refreshments at historical locations, and investigations can be done independently or as a team for up to four hours.

The Story

When I first started thinking about expanding Ghost Hunting 101 and Tours, I knew I needed more than just social media. I wanted a real home online where people could watch paranormal videos, share their own evidence, ask questions, and even sign up for investigations. The problem was, I had no idea where to start with building a website.

That’s when I connected with the team at PortoSpire. They took the ideas and assets I had, helped me define my brand, and turned it into a site that truly represents my business. They guided me through the process step by step—showing me what was possible, what would work best, and how we could make everything come together.

Now, I have a website that not only looks amazing but also makes it easy for people to join investigations right on the site, without going through a third party. It’s become the central hub for my community, and I couldn’t be happier with how it turned out.

Working with them was such a great experience. They really listened to what I wanted and brought it to life. Thanks to their help, Ghost Hunting 101 and Tours is ready for the future..

Phil Farina Author

About the Business

I’ve been fortunate enough to turn my love of writing into a career. Through my book series and travel blog, I get to connect with readers on many different levels. On my website, you can explore both my published work and more personal pieces. As technology continues to disrupt print media, I turned to the team to help me reach a wider audience online.

The Story

When I was preparing to launch my latest book, I knew my website needed a serious update. I wanted a fresh design that matched the theme of my series, plus stronger descriptions of my work and some new marketing to really showcase the launch. My site had served me well, but it was time to take it to the next level. PortoSpire helped me do exactly that. They walked me through what I liked and didn’t like about my old site and made recommendations that would help me stand out. From there, they created everything I needed—new book graphics, marketing, icons, and even a blog section to share more with my readers. The end result was a website that feels fresh, professional, and completely in line with my work as an author. I didn’t need to make any changes when they presented the final design—it was exactly what I had envisioned. Thanks to their expertise, I now have a website I’m proud of, one that not only highlights my latest book but also supports my growing community of readers.

Hufnagle Insurance Group

About the Business

I’m Catherine “Cat” Hufnagle, owner of Hufnagle Insurance Group (HIG). We specialize in health, life, and Medicare insurance here in Ohio, and work with over 26 carriers to make sure our clients have the coverage they need. For years, we’ve been serving our community by protecting lives, homes, autos, and businesses. Around town, I’m often called “The Risk Eliminator” because I’ve built my brand on risk mitigation and emergency preparedness.

The Story

When I set out to expand Hufnagle Insurance Group’s reach online, I quickly ran into some serious challenges. I had a website in the works with a local company, but it wasn’t converting any quotes. Then things took a turn for the worse—our original domain expired, was bought up by someone else, and started spreading viruses. Even after moving to a new domain, our WordPress site was compromised and began serving malicious content. Not only was our online presence failing, but our reputation was also taking a hit. I felt stuck and didn’t know how to begin repairing the damage. That’s when I turned to the PortoSpire team. They took the time to really listen to me and my team, using open forum interviews to capture the voice of our brand. This collaborative approach helped us get on the same page quickly and bring our story to life. They guided us through the redesign, refined our messaging, and made sure the website truly reflected who we are and how we serve our community. The difference has been incredible. Since partnering with PortoSpire, we’ve seen a major increase in website conversions and insurance quote requests directly tied to the new site. Our brand now tells a cohesive story across all channels, and the feedback has been amazing. Even marketing professionals from State Auto told me, “We love the new brand story and the ease of use with the new site.” Looking back, I’m so glad we made the switch. The team not only helped us repair our online presence, but they also gave us the tools and confidence to keep growing..